Silk LLC Privacy Policy — Website & Client Information
Effective Date: July 1, 2026
Silk LLC (doing business as Silk In-Home Care) ("Silk LLC," "Silk In-Home Care," "we," "us," or "our") operates the website www.silkllcoh.com (the "Website") and provides non-medical home care services in Southern Ohio. This Privacy Policy explains how we collect, use, share, retain, and protect information from Website visitors, prospective clients, clients, and their families.
As a family-owned agency, we’re committed to protecting the privacy of the families we serve and being clear about what we collect and why. This Privacy Policy is intended to comply with applicable federal and state laws. Because our services may involve health-related details, we also describe how we protect health information, including Protected Health Information ("PHI"), to the extent HIPAA applies.
1. Information We Collect
We collect information in the following ways:
A. Website Contact Form (Information You Provide)
When you submit a contact form on our Website, we may collect:
Name
Email address
Phone number
Physical address
Reason for making contact, which may include care needs, county of residence, and any message you choose to share
B. Google Analytics (Automatic Website Usage Data)
We use Google Analytics to understand how visitors use our Website and to improve the experience. Google Analytics may collect standard browsing and usage data such as:
Pages visited and time spent on the Website
Referral source (how you arrived at the Website)
Device type/browser
General location based on IP address
This information is used in an aggregated and/or anonymized way for analytics and improvement purposes.
C. Mailchimp Email Sign-Ups
If you choose to sign up for email communications, we collect:
Email address
Name (if provided)
This information is used for marketing communications, updates, and helpful care-related content.
D. Client Intake and Service Information
If you become a client (or request services), we may collect information needed to provide safe, personalized, effective care, including:
Names, addresses, and phone numbers (client and responsible parties)
Emergency contacts
Medical needs/conditions and functional status details relevant to care (e.g., mobility, dietary needs)
Medication lists (including for medication reminders)
Family contact information and care coordination details
Any other information reasonably necessary to provide and manage personalized in-home care services
2. How We Use Your Information
We use information we collect for the following purposes:
To respond to contact form inquiries and schedule free consultations
To provide, coordinate, and manage in-home care services
For billing, insurance verification, and Medicaid (PASSPORT) coordination
To send periodic emails through Mailchimp (you can opt out at any time)
To analyze Website usage through Google Analytics to improve user experience and Website performance
To comply with legal and regulatory obligations
3. HIPAA & Health Information
Silk LLC is a non-medical home care agency. However, depending on the services requested and provided, we may collect or receive PHI incidental to providing personal care services (for example, medication reminders, mobility status, dietary needs, or other care-related notes).
We take privacy seriously and maintain reasonable administrative, physical, and technical safeguards designed to protect PHI and other sensitive information.
We do not use or disclose PHI except:
as necessary to provide care and coordinate services,
for billing and payment-related purposes, and/or
as required by law.
Your rights regarding health information:
You may request access to or correction of your health information we maintain, subject to applicable legal requirements and exceptions.
If you believe your privacy rights have been violated, you may contact us using the information in Section 13. You may also file a complaint with the U.S. Department of Health and Human Services.
4. Information Sharing
We do not sell, rent, or trade personal information.
We may share information in limited circumstances, including:
Caregivers and staff as needed to provide and manage services
Billing, insurance, and Medicaid (PASSPORT) administrators/agencies for payment, eligibility, and coordination
Mailchimp (our email marketing platform), subject to their privacy practices
Google Analytics for Website analytics (used in anonymized/aggregated form for analytics purposes)
Law enforcement, regulators, or other parties when required by law, court order, or legal process
Family members or emergency contacts when reasonably necessary for care coordination, safety, and emergency response, or as authorized by the client or the client’s legal representative
5. Ohio-Specific Disclosures
We collect and maintain personal information in accordance with applicable Ohio laws, including Ohio Revised Code § 1347.01 et seq.
Ohio data breach notification: In the event of a breach of personal information, we will provide notice to affected individuals and, where required, the Ohio Attorney General in accordance with Ohio Revised Code § 1349.19 and § 1347.12.
We also comply with applicable Ohio consumer protection and privacy laws.
6. Cookies & Tracking
We use Google Analytics to track Website usage. This relies on cookies and similar technologies to collect anonymized usage data.
You can disable cookies through your browser settings. If you disable cookies, certain parts of the Website may not function properly.
At this time, we do not use cookies for targeted advertising.
7. Email Communications (Mailchimp)
If you subscribe to our email list, you may receive updates, care tips, and agency news.
You can unsubscribe at any time by clicking the unsubscribe link in any email.
Your email address is stored in Mailchimp and is not shared with third parties for their own marketing.
8. Data Security
We implement reasonable physical, electronic, and administrative safeguards designed to protect personal information.
Access to personal information is limited to authorized personnel who need it to perform their job duties.
While we work hard to protect your data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.
9. Data Retention
We retain personal information as long as necessary to provide services and comply with legal obligations (including Ohio record-keeping requirements applicable to home care agencies).
Unless a longer period is required by law or needed for a legitimate business purpose, client records are retained for at least six (6) years after discharge.
10. Your Rights
Depending on your relationship with us and applicable law, you may request:
Access to your personal information
Correction of inaccurate information
Deletion of your personal information (subject to legal exceptions and recordkeeping requirements)
A copy of the information we hold about you
Opting out of email marketing at any time
To exercise these rights, contact us at info@silkllcoh.com or 740-245-1051.
11. Third-Party Links
Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with personal information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
13. Contact Information
If you have questions or concerns about this Privacy Policy or our privacy practices, contact us:
Silk LLC (d/b/a Silk In-Home Care)
828 Jim Lackey Road
Vinton, Ohio 45686
Phone: 740-245-1051
Email: info@silkllcoh.com
Website: www.silkllcoh.com